How the nation is truly feeling about February 2021?
At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…
Why focus groups don’t work
Many believe that asking lots of people questions, or asking a smaller group of people more in-depth…
We asked shoppers to describe sustainability, here’s what we found out
The endless destruction and devastation caused by rising temperatures and ever more frequent extreme weather events has…
Shopping habits have changed, what is the impact at shelf?
When I was asked to write a piece on some of the changes to shopping habits around…
Did our LinkedIn network prefer the new Burger King logo?
We asked our LinkedIn network which logo they preferred by Burger King, the new retro design or…
How will the UK be celebarating New Year?
Traditionally, New Year’s Eve is a day where large crowds of people get together to mark the…
The challenge of standing out at the shelf
Standing out at shelf is what plagues most shopper marketers’ minds on a daily basis. But the…
How the UK will be behaving at Christmas
At Spark Emotions, we conduct our monthly Mood of the Nation study into how people are feeling…
How the nation is truly feeling about December 2020?
At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…
What happened during Black Friday 2020 in the UK
Black Friday has been a polarising event in the UK over years gone by. Our November Mood…
