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Trends and foresight

Spark Emotions April Mood of the Nation
  • Posted on 6th April 2021

How the nation is feeling about April 2021?

At Spark Emotions, we created our Mood of the Nation to truly understand how people are feeling…

Spark Emotions March Mood of the Nation
  • Posted on 9th March 2021

How the nation is truly feeling about March 2021?

At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…

Spark Emotions How the UK is feeling February 2021
  • Posted on 8th February 20218th February 2021

How the nation is truly feeling about February 2021?

At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…

Spark Emotions - Why focus groups don't work
  • Posted on 29th January 202129th January 2021

Why focus groups don’t work

Many believe that asking lots of people questions, or asking a smaller group of people more in-depth…

  • Posted on 23rd December 202018th March 2021

How will the UK be celebarating New Year?

Traditionally, New Year’s Eve is a day where large crowds of people get together to mark the…

  • Posted on 18th December 202018th March 2021

How the UK will be behaving at Christmas

At Spark Emotions, we conduct our monthly Mood of the Nation study into how people are feeling…

  • Posted on 11th December 202018th March 2021

How the nation is truly feeling about December 2020?

At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…

Spark Emotions Black Friday 2020
  • Posted on 9th December 202029th January 2021

What happened during Black Friday 2020 in the UK

Black Friday has been a polarising event in the UK over years gone by. Our November Mood…

How coming out of lockdown will affect Christmas shopping behaviour
  • Posted on 26th November 202029th January 2021

How coming out of lockdown will affect Christmas shopping behaviour

With only a month left until Christmas day and the UK still in lockdown, this year’s Christmas…

What is driving people to the High Street after a national lockdown
  • Posted on 24th November 202029th January 2021

What is driving people to the High Street after a national lockdown?

As we edge closer to the end of the second national lockdown in England, we wanted to…

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