How the nation is feeling about April 2021?
At Spark Emotions, we created our Mood of the Nation to truly understand how people are feeling…
Trends and foresight
How the nation is truly feeling about March 2021?
At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…
How the nation is truly feeling about February 2021?
At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…
Why focus groups don’t work
Many believe that asking lots of people questions, or asking a smaller group of people more in-depth…
How will the UK be celebarating New Year?
Traditionally, New Year’s Eve is a day where large crowds of people get together to mark the…
How the UK will be behaving at Christmas
At Spark Emotions, we conduct our monthly Mood of the Nation study into how people are feeling…
How the nation is truly feeling about December 2020?
At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…
What happened during Black Friday 2020 in the UK
Black Friday has been a polarising event in the UK over years gone by. Our November Mood…
How coming out of lockdown will affect Christmas shopping behaviour
With only a month left until Christmas day and the UK still in lockdown, this year’s Christmas…
What is driving people to the High Street after a national lockdown?
As we edge closer to the end of the second national lockdown in England, we wanted to…
