Summer Sensations – How is the Nation Feeling?
As the summer heats (or should we say “wets”) up, the team at Spark Emotion are delighted…
Trends and foresight
Analysing the Latest UK Hair Care Insights
In the ever-evolving hair care industry, understanding consumer behaviour is crucial for brands and retailers to remain…
How can brands and retailers prepare for the Euros and the Olympics?
As brands and shoppers get ready for summer 2024, excitement is building around two major events: the…
Retail Insights for Spring 2024
In light of the Spark Emotions’ Mood of the Nation report for April 2024, there’s valuable foresight…
The Latest Insights for Pet Retail Brands
In an era where the companionship of pets has become more valued than ever, understanding the dynamics…
4 Years of Cultural Insights: Decoding Trends and Celebrations
Every month for the past 4 years, we have surveyed 1000 UK Adults to find out how…
How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
How consumer psychology can help people reduce their energy bills
This winter, gas and electricity prices have skyrocketed, going up by 54%, and many UK adults are…
Is the UK planning on combining Christmas and FIFA 2022 World Cup Events?
The 2022 FIFA World Cup will be hosted by Qatar, it will be the first World Cup…
What impact is the switch to electric vehicles having on consumer behaviour?
As the sale of new Internal Combustion Engine (ICE) vehicles is set to end by 2030 in…
