What is the COM-B model of behaviour change?
To understand how people shop it is important to know what mental and physical conditions a shopper…
Academia
What is processing fluency?
Processing Fluency is a cognitive bias in which our liking of something is directly linked to how…
How shopper behaviour is changing due to Covid-19
Like us all, over the past few weeks we have been reflecting on the impact that Covid-19…
What is social conformity
Social conformity is a type of social influence involving a change in belief or behaviour in order…
What is mere exposure effect
The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things…
What is prospect theory?
Prospect theory is a behavioural model that shows how people decide between alternatives that involve risk and…
What is perceptual fluency?
Perceptual fluency contributes to the experience of familiarity when fluent mental processing is experienced. Repeating the presentation…
What is loss aversion?
Loss aversion refers to people’s tendency to prefer avoiding losses to acquiring equivalent gains: it is better…
My experience of academia and market research
At Spark, we work alongside Bangor University (check out the School of Psychology here) and I wanted…
What is System one and System two
Have you ever been driving or doing your supermarket shop and after the event realise you did…
