What is delayed gratification?
Delayed gratification refers to the act of resisting the impulse to take an immediately available reward in…
Author: spark
What is duration neglect
Duration neglect is the psychological principle that the length of an experience has little effect on the…
Understanding forecourt shoppers’ emotions to create a positive experience
Throughout this year we have seen shopping behaviour change significantly. Whether that is more people shopping online…
What is the Peak-End rule
The Peak-End rule is a cognitive bias that impacts how people remember past events. It is very…
How the fitness industry has moved online
Ever since the pandemic, there has been a mass shift of the fitness industry moving online. When…
How the UK will celebrate Bonfire Night during a pandemic
2020 has been a very different year from the rest. As we move out of the summer…
How the nation is truly feeling in October 2020
October 2020 is going to be very different from previous years. The COVID-19 pandemic has had a…
How do shoppers purchase products online?
At Spark Emotions, we specialise in getting to a deep understanding of why people behave as they…
Younger adults are eager to visit businesses
With the UK economy restarting after lockdown, we wanted to understand which age group was most eager…
The pandemic has changed convenience shopping behaviour
The coronavirus pandemic has had a huge impact on the way people shop, especially for convenience shoppers….
