What is mere exposure effect
The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things…
shopper psychology
What is prospect theory?
Prospect theory is a behavioural model that shows how people decide between alternatives that involve risk and…
What is perceptual fluency?
Perceptual fluency contributes to the experience of familiarity when fluent mental processing is experienced. Repeating the presentation…
What is loss aversion?
Loss aversion refers to people’s tendency to prefer avoiding losses to acquiring equivalent gains: it is better…
What is System one and System two
Have you ever been driving or doing your supermarket shop and after the event realise you did…
