What is duration neglect
Duration neglect is the psychological principle that the length of an experience has little effect on the…
shopper psychology
What is the Peak-End rule
The Peak-End rule is a cognitive bias that impacts how people remember past events. It is very…
How do shoppers purchase products online?
At Spark Emotions, we specialise in getting to a deep understanding of why people behave as they…
Optimising your consumers’ online journey
The rapid rise of online The retail landscape is consistently changing and evolving. The rise of the…
The effects of the pandemic on impulse shopping
What is buying on impulse? – Impulse buying is defined as an unplanned purchase of a product…
What is peripheral vision?
Peripheral vision is what you see around what you are focussing in on, this means when you…
What is response effort?
Response effort is where a person will consider the level of effort they must sacrifice in order…
How UK parents are feeling about school holidays
One of the most succinct ways to gauge someone’s thoughts and feelings is to ask them to…
1 in 10 shoppers are not wearing any PPE, or following hygiene procedures when grocery shopping
With Coronavirus dominating the news, I’ve found it hard to sift through the headlines to find out…
Quantifying emotion – The Spark Emotional Wheel
The ability to measure the emotions that shoppers and consumers are feeling, and being able to react accordingly…
