Understanding the psychological impact of clothes
In the first few months of 2019 Chloe Martin of Glasgow went through a trial experienced by…
Consumer emotions
3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
Why do brands use characters to help drive engagement and does it work?
Some brands become memorable through jingles, catchphrases, logos or designs, and others find brand mascots or characters…
3 simple ways to capture shoppers attention to help your products stand out in-store
In-store, thousands of products are all battling it out to get into our baskets. But before we…
What we learnt at Nudgestock 2021
This years Nudgestock had a vast array of speakers including heavyweights in the world of behavioural science…
How the nation is feeling about May 2021?
At Spark Emotions, we created our Mood of the Nation to truly understand how people are feeling…
How the nation is truly feeling about February 2021?
At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…
How the UK is really feeling about the coronavirus pandemic
At Spark Emotions, we wanted to truly understand how people in the UK are feeling about the…
How the nation is truly feeling in August 2020
August 2020 is going to be very different to previous years. The COVID-19 pandemic has had a…
Quantifying emotion – The Spark Emotional Wheel
The ability to measure the emotions that shoppers and consumers are feeling, and being able to react accordingly…
