1 in 10 shoppers are not wearing any PPE, or following hygiene procedures when grocery shopping
With Coronavirus dominating the news, I’ve found it hard to sift through the headlines to find out…
consumer behaviour
What is overchoice effect (paradox of choice)?
When deciding on what to buy, we’re often met with a vast selection of products, whether it’s…
COVID-19: learning from academia – Shopping moods
Learning from academia is a crucial element of our research and in this article, we talk about…
What is mood repair motivation?
Learning from academia is a crucial element of our research and in this article, we talk about…
White Paper download – Help for businesses during Covid-19: Understanding customers
Spark Emotions latest white paper, which aims to help understand how Covid-19 has affected behaviour and how…
COVID-19: learning from academia – the importance of visual triggers
Currently, there is a disproportionate amount of negative messaging in-store. From social distancing measures, to purchase limits,…
What is the implicit memory effect?
Implicit memory is sometimes referred to as unconscious memory or automatic memory. Implicit memory uses past experiences…
What is the distractor devaluation effect?
Distractor devaluation effect is an attentional inhibition that occurs during discrimination tasks leads to the negative evaluation…
Challenges of Covid-19 for retailers, how are supermarkets coping?
Retailers are facing new and uncertain times and have so far done a great job feeding the…
Understanding the emotional impact COVID-19 is having on supermarket shoppers
We all know how COVID-19 has impacted our own lives, but at Spark Emotions, we wanted to…
