We asked shoppers to describe sustainability, here’s what we found out
The endless destruction and devastation caused by rising temperatures and ever more frequent extreme weather events has…
consumer behaviour
Shopping habits have changed, what is the impact at shelf?
When I was asked to write a piece on some of the changes to shopping habits around…
How the UK is really feeling about the coronavirus pandemic
At Spark Emotions, we wanted to truly understand how people in the UK are feeling about the…
What is Dr Fogg’s behavioural model?
Dr Fogg’s behavioural model was established around the concept that everyone relies on 3 basic elements: Motivation,…
What is delayed gratification?
Delayed gratification refers to the act of resisting the impulse to take an immediately available reward in…
How the nation is truly feeling in October 2020
October 2020 is going to be very different from previous years. The COVID-19 pandemic has had a…
How do shoppers purchase products online?
At Spark Emotions, we specialise in getting to a deep understanding of why people behave as they…
The UK is feeling Reckless about entertaining at home
The ability to measure the emotions that shoppers and consumers are feeling and being able to react…
The UK is expecting to spend less in July 2020 than in 2019
The COVID-19 pandemic has had a well-documented impact on the UK economy, in June it was reported…
How UK parents are feeling about school holidays
One of the most succinct ways to gauge someone’s thoughts and feelings is to ask them to…
