How consumer psychology can help people reduce their energy bills
This winter, gas and electricity prices have skyrocketed, going up by 54%, and many UK adults are…
cognative bias
Why do shoppers turn to small luxuries when finances are tight? The lipstick effect
2022 has been a financially hard year for many UK adults. In our October Mood of the…
How to create a great Christmas Advert in 2021?
There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…
Why are we drawn to faces on Point of Sale?
Words are responsible for only a small part of communication but the entire is story is not…
Will the new hfss legislation banning junk food ads before 9pm work
From the end of next year, new rules around junk food ads on TV will come into…
The Psychology of panic buying that led to fuel shortages in the UK
Beginning at the end of September and continuing into the start of October 2021, it was not…
So, which FSDU actually worked best?
Hopefully, we can all agree, a Free-Standing Display Unit (FSDU) in-store isn’t just there to sell products….
Understanding the psychological impact of clothes
In the first few months of 2019 Chloe Martin of Glasgow went through a trial experienced by…
3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
Why do brands use characters to help drive engagement and does it work?
Some brands become memorable through jingles, catchphrases, logos or designs, and others find brand mascots or characters…
