Why are gondola ends so important?
It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…
behavioural science
Understanding the psychological impact of clothes
In the first few months of 2019 Chloe Martin of Glasgow went through a trial experienced by…
3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
The importance of touch for shoppers
Vision has been one of the most studied scientific areas in the history of consumer psychology. However,…
What we learnt at Nudgestock 2021
This years Nudgestock had a vast array of speakers including heavyweights in the world of behavioural science…
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
Shopping habits have changed, what is the impact at shelf?
When I was asked to write a piece on some of the changes to shopping habits around…
The power of free to play (F2P)
Free to play games are fast becoming one of the dominant forms of online gaming across mobile,…
What is overchoice effect (paradox of choice)?
When deciding on what to buy, we’re often met with a vast selection of products, whether it’s…
Why cryptocurrencies are growing in the gaming and betting industry
Whilst words like cryptocurrencies and blockchain may still not mean much to the majority of people, ‘Crypto’…
