2 simple ways to drive more website sales
A common question we are asked by our clients is how do they drive more website sales….
How not to lose millions when considering a re-brand
It’s common for brands to consider a brand ‘refresh’ every so often. Whether that’s changing a logo,…
In-store research in the new ‘temporary’ normal
It’s fair to say that we haven’t done quite as much in-store research as we were expecting…
How coming out of lockdown will affect Christmas shopping behaviour
With only a month left until Christmas day and the UK still in lockdown, this year’s Christmas…
What is driving people to the High Street after a national lockdown?
As we edge closer to the end of the second national lockdown in England, we wanted to…
Why do businesses overlook online shoppers aged 50+
Thinking about who an online shopper is, you build the perception of it being someone from a…
How to create a great Christmas advert
There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…
How electric vehicles will change the service station
Prime Minister, Boris Johnson, announced that the UK will ban the sales of new petrol and diesel…
What is Cognitive Dissonance
First explored by Leon Festinger in the 1950’s, cognitive dissonance refers to the mental conflict we experience when…
How the UK is really feeling about the coronavirus pandemic
At Spark Emotions, we wanted to truly understand how people in the UK are feeling about the…
