Why do shoppers turn to small luxuries when finances are tight? The lipstick effect
2022 has been a financially hard year for many UK adults. In our October Mood of the…
What is
What is ‘Sludge’
Sludge refers to subtle manipulation that encourages or prompts people to act in a way that is…
What is Cognitive Dissonance
First explored by Leon Festinger in the 1950’s, cognitive dissonance refers to the mental conflict we experience when…
What is Dr Fogg’s behavioural model?
Dr Fogg’s behavioural model was established around the concept that everyone relies on 3 basic elements: Motivation,…
What is delayed gratification?
Delayed gratification refers to the act of resisting the impulse to take an immediately available reward in…
What is duration neglect
Duration neglect is the psychological principle that the length of an experience has little effect on the…
What is the Peak-End rule
The Peak-End rule is a cognitive bias that impacts how people remember past events. It is very…
What is peripheral vision?
Peripheral vision is what you see around what you are focussing in on, this means when you…
What is response effort?
Response effort is where a person will consider the level of effort they must sacrifice in order…
What is overchoice effect (paradox of choice)?
When deciding on what to buy, we’re often met with a vast selection of products, whether it’s…
