Analysing the Latest UK Hair Care Insights
In the ever-evolving hair care industry, understanding consumer behaviour is crucial for brands and retailers to remain…
Retail
How can brands and retailers prepare for the Euros and the Olympics?
As brands and shoppers get ready for summer 2024, excitement is building around two major events: the…
The Latest Insights for Pet Retail Brands
In an era where the companionship of pets has become more valued than ever, understanding the dynamics…
How are shoppers embracing AI in retail?
Love it or hate it, the rise and impact of AI (Artificial Intelligence) in the modern world…
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
Why bricks and mortar stores still matter and the role they play in an omnichannel world
It’s an often-repeated observation, but the pandemic has accelerated a lot of changes in our everyday lives….
How to maximise your value messaging in store
Whilst value messaging can be instrumental in increasing product engagement and sales in store, if executed poorly,…
Shopping habits have changed, what is the impact at shelf?
When I was asked to write a piece on some of the changes to shopping habits around…
Experiential shoppers and the role of in-store
The standard measure of whether your product is doing well is whether it sells or not. But…
In-store research in the new ‘temporary’ normal
It’s fair to say that we haven’t done quite as much in-store research as we were expecting…
