The UK is feeling Reckless about entertaining at home
The ability to measure the emotions that shoppers and consumers are feeling and being able to react…
Covid-19 social distancing and safety
The Grocer – How to make supermarket shopping feel safer and more normal
In June, Lee Harrison, Managing Director at Spark Emotions spoke to The Grocer about how supermarkets can…
1 in 10 shoppers are not wearing any PPE, or following hygiene procedures when grocery shopping
With Coronavirus dominating the news, I’ve found it hard to sift through the headlines to find out…
COVID-19: learning from academia – Shopping moods
Learning from academia is a crucial element of our research and in this article, we talk about…
White Paper download – Help for businesses during Covid-19: Understanding customers
Spark Emotions latest white paper, which aims to help understand how Covid-19 has affected behaviour and how…
COVID-19: learning from academia – the importance of visual triggers
Currently, there is a disproportionate amount of negative messaging in-store. From social distancing measures, to purchase limits,…
Covid-19: learning from academia – social distancing in shops
Let’s look at how we can most effectively encourage shoppers to keep their distance in-store. What can…
Challenges of Covid-19 for retailers, how are supermarkets coping?
Retailers are facing new and uncertain times and have so far done a great job feeding the…
Understanding the emotional impact COVID-19 is having on supermarket shoppers
We all know how COVID-19 has impacted our own lives, but at Spark Emotions, we wanted to…
How shopper behaviour is changing due to Covid-19
Like us all, over the past few weeks we have been reflecting on the impact that Covid-19…
