How the nation is truly feeling about December 2020?
At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…
Areas of expertise
What happened during Black Friday 2020 in the UK
Black Friday has been a polarising event in the UK over years gone by. Our November Mood…
Using memorability and emotion to improve search engine optimisation
The price comparison market has been extremely competitive for many years and a very difficult market to…
Experiential shoppers and the role of in-store
The standard measure of whether your product is doing well is whether it sells or not. But…
2 simple ways to drive more website sales
A common question we are asked by our clients is how do they drive more website sales….
How not to lose millions when considering a re-brand
It’s common for brands to consider a brand ‘refresh’ every so often. Whether that’s changing a logo,…
In-store research in the new ‘temporary’ normal
It’s fair to say that we haven’t done quite as much in-store research as we were expecting…
How coming out of lockdown will affect Christmas shopping behaviour
With only a month left until Christmas day and the UK still in lockdown, this year’s Christmas…
What is driving people to the High Street after a national lockdown?
As we edge closer to the end of the second national lockdown in England, we wanted to…
Why do businesses overlook online shoppers aged 50+
Thinking about who an online shopper is, you build the perception of it being someone from a…
