What is response effort?
Response effort is where a person will consider the level of effort they must sacrifice in order…
Academia
Quantifying emotion – The Spark Emotional Wheel
The ability to measure the emotions that shoppers and consumers are feeling, and being able to react accordingly…
What is overchoice effect (paradox of choice)?
When deciding on what to buy, we’re often met with a vast selection of products, whether it’s…
COVID-19: learning from academia – Shopping moods
Learning from academia is a crucial element of our research and in this article, we talk about…
What is mood repair motivation?
Learning from academia is a crucial element of our research and in this article, we talk about…
COVID-19: learning from academia – the importance of visual triggers
Currently, there is a disproportionate amount of negative messaging in-store. From social distancing measures, to purchase limits,…
Covid-19: learning from academia – social distancing in shops
Let’s look at how we can most effectively encourage shoppers to keep their distance in-store. What can…
What is the implicit memory effect?
Implicit memory is sometimes referred to as unconscious memory or automatic memory. Implicit memory uses past experiences…
What is the distractor devaluation effect?
Distractor devaluation effect is an attentional inhibition that occurs during discrimination tasks leads to the negative evaluation…
Challenges of Covid-19 for retailers, how are supermarkets coping?
Retailers are facing new and uncertain times and have so far done a great job feeding the…
