Convenience without compromise – a new age of ready meals
Since the invention of the ready meal by US company Swanson’s in the 1950’s, where Gerry Thomas…
Author: spark
Why are gondola ends so important?
It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…
Understanding the psychological impact of clothes
In the first few months of 2019 Chloe Martin of Glasgow went through a trial experienced by…
3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
Why do brands use characters to help drive engagement and does it work?
Some brands become memorable through jingles, catchphrases, logos or designs, and others find brand mascots or characters…
The importance of touch for shoppers
Vision has been one of the most studied scientific areas in the history of consumer psychology. However,…
3 simple ways to capture shoppers attention to help your products stand out in-store
In-store, thousands of products are all battling it out to get into our baskets. But before we…
Packaging trends in 2021 and beyond
Just as products and consumables have adapted and evolved over time, so too has the packaging in…
What we learnt at Nudgestock 2021
This years Nudgestock had a vast array of speakers including heavyweights in the world of behavioural science…
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
