4 Years of Cultural Insights: Decoding Trends and Celebrations
Every month for the past 4 years, we have surveyed 1000 UK Adults to find out how…
Author: spark
Why choosing the right market research agency is so important
Choosing the right market research agency is vital for businesses. It enables them to make informed decisions,…
How are shoppers embracing AI in retail?
Love it or hate it, the rise and impact of AI (Artificial Intelligence) in the modern world…
How important is sustainability to shoppers and consumers?
For the past few years, sustainability has been a hot topic for businesses and consumers alike. Climate-related…
How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
We’re looking for a brilliant Senior Research Executive
If you’re looking for your next market research role, and have a passion for all things consumer…
How consumer psychology can help people reduce their energy bills
This winter, gas and electricity prices have skyrocketed, going up by 54%, and many UK adults are…
Should brands use price-marked packs?
For those that don’t know, price-marked packs are when a price is printed directly onto the packaging…
Experiential retail – how retailers are wooing shoppers back to in-store
Technology is changing the way we shop; it’s never been easier to search for something we want…
Why do shoppers turn to small luxuries when finances are tight? The lipstick effect
2022 has been a financially hard year for many UK adults. In our October Mood of the…
