Shopping habits have changed, what is the impact at shelf?
When I was asked to write a piece on some of the changes to shopping habits around…
social distancing
COVID-19: learning from academia – Shopping moods
Learning from academia is a crucial element of our research and in this article, we talk about…
White Paper download – Help for businesses during Covid-19: Understanding customers
Spark Emotions latest white paper, which aims to help understand how Covid-19 has affected behaviour and how…
COVID-19: learning from academia – the importance of visual triggers
Currently, there is a disproportionate amount of negative messaging in-store. From social distancing measures, to purchase limits,…
Covid-19: learning from academia – social distancing in shops
Let’s look at how we can most effectively encourage shoppers to keep their distance in-store. What can…
Challenges of Covid-19 for retailers, how are supermarkets coping?
Retailers are facing new and uncertain times and have so far done a great job feeding the…
How shopper behaviour is changing due to Covid-19
Like us all, over the past few weeks we have been reflecting on the impact that Covid-19…
