Confusion, education, and conversion in the consumer healthcare category
As categories go, healthcare can be a minefield to shop. Not only are we hit with the…
shopper research
Shopping habits have changed, what is the impact at shelf?
When I was asked to write a piece on some of the changes to shopping habits around…
The challenge of standing out at the shelf
Standing out at shelf is what plagues most shopper marketers’ minds on a daily basis. But the…
Experiential shoppers and the role of in-store
The standard measure of whether your product is doing well is whether it sells or not. But…
In-store research in the new ‘temporary’ normal
It’s fair to say that we haven’t done quite as much in-store research as we were expecting…
