4 Years of Cultural Insights: Decoding Trends and Celebrations
Every month for the past 4 years, we have surveyed 1000 UK Adults to find out how…
shopper research
Why choosing the right market research agency is so important
Choosing the right market research agency is vital for businesses. It enables them to make informed decisions,…
How important is sustainability to shoppers and consumers?
For the past few years, sustainability has been a hot topic for businesses and consumers alike. Climate-related…
How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
Should brands use price-marked packs?
For those that don’t know, price-marked packs are when a price is printed directly onto the packaging…
Experiential retail – how retailers are wooing shoppers back to in-store
Technology is changing the way we shop; it’s never been easier to search for something we want…
Why do shoppers turn to small luxuries when finances are tight? The lipstick effect
2022 has been a financially hard year for many UK adults. In our October Mood of the…
What’s the difference – shopper vs consumer?
The person who shops for/buys products is not always the same person who uses that product, unless…
How brands are preparing in advance of the new HFSS legislation
After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…
Are electronic shelf labels a sustainable solution to waste?
The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…
