The importance of touch for shoppers
Vision has been one of the most studied scientific areas in the history of consumer psychology. However,…
shopper psychology
What we learnt at Nudgestock 2021
This years Nudgestock had a vast array of speakers including heavyweights in the world of behavioural science…
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
How the nation is feeling about May 2021?
At Spark Emotions, we created our Mood of the Nation to truly understand how people are feeling…
Embarrassment: Giving healthcare shoppers confidence to make their own decisions in store
We’ve all been there. Trying to shop when we’re feeling ill. Making that desperate attempt to find…
Shopping habits have changed, what is the impact at shelf?
When I was asked to write a piece on some of the changes to shopping habits around…
Experiential shoppers and the role of in-store
The standard measure of whether your product is doing well is whether it sells or not. But…
Understanding forecourt shoppers – Pay at Pump Vs going instore
Spark Emotions is a specialist market research agency and we are experts in understanding shoppers. We are…
What is Dr Fogg’s behavioural model?
Dr Fogg’s behavioural model was established around the concept that everyone relies on 3 basic elements: Motivation,…
What is delayed gratification?
Delayed gratification refers to the act of resisting the impulse to take an immediately available reward in…
