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mood of the nation

  • Posted on 22nd February 202323rd February 2023

How is the cost-of-living crisis affecting brands?

The bad news: prices are high. An increase in the cost of goods and inflation rates, has…

Reseller marketplaces are set to soar in 2022
  • Posted on 4th May 202213th June 2022

The shift to thrift as reseller marketplaces are set to soar in 2022

Today’s generation are massive consumers, but their purchasing decisions are more eco-conscious and sustainable than ever. This…

How is the UK feeling about April 2022
  • Posted on 6th April 20227th April 2022

How is the UK feeling about April 2022?

At Spark Emotions, every month we understand how the UK is feeling through our Mood of the…

Flexible working arrangements have changed consumer behaviour forever
  • Posted on 22nd March 202221st June 2022

Flexible working arrangements have changed consumer behaviour forever

The Covid-19 pandemic brought with it many changes, but none have been as widely embraced and internalized…

  • Posted on 28th January 202231st January 2022

How is the UK is feeling in February 2022

Unlike last February, when the UK was in lockdown, this year UK adults are able to celebrate…

  • Posted on 21st October 202121st June 2022

How the UK is feeling about Halloween 2021?

Since 2013, estimated Halloween spending across the UK has risen steadily, averaging at £474 million by 2019….

The Psychology of panic buying that led to fuel shortages in the UK
  • Posted on 18th October 202118th October 2021

The Psychology of panic buying that led to fuel shortages in the UK

Beginning at the end of September and continuing into the start of October 2021, it was not…

Spark Emotions How the UK is feeling February 2021
  • Posted on 8th February 202131st January 2022

How the nation is truly feeling about February 2021?

At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…

  • Posted on 18th August 202021st June 2022

How the nation is truly feeling in September 2020

September 2020 is going to be very different to previous years. The COVID-19 pandemic has had a…

  • Posted on 13th July 202021st June 2022

How UK parents are feeling about school holidays

One of the most succinct ways to gauge someone’s thoughts and feelings is to ask them to…

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