How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
mood of the nation
The shift to thrift as reseller marketplaces are set to soar in 2022
Today’s generation are massive consumers, but their purchasing decisions are more eco-conscious and sustainable than ever. This…
How is the UK feeling about April 2022?
At Spark Emotions, every month we understand how the UK is feeling through our Mood of the…
Flexible working arrangements have changed consumer behaviour forever
The Covid-19 pandemic brought with it many changes, but none have been as widely embraced and internalized…
How is the UK is feeling in February 2022
Unlike last February, when the UK was in lockdown, this year UK adults are able to celebrate…
How the UK is feeling about Halloween 2021?
Since 2013, estimated Halloween spending across the UK has risen steadily, averaging at £474 million by 2019….
The Psychology of panic buying that led to fuel shortages in the UK
Beginning at the end of September and continuing into the start of October 2021, it was not…
How the nation is truly feeling about February 2021?
At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…
How the nation is truly feeling in September 2020
September 2020 is going to be very different to previous years. The COVID-19 pandemic has had a…
How UK parents are feeling about school holidays
One of the most succinct ways to gauge someone’s thoughts and feelings is to ask them to…
