Summer Sensations – How is the Nation Feeling?
As the summer heats (or should we say “wets”) up, the team at Spark Emotion are delighted…
mood of the nation
Analysing the Latest UK Hair Care Insights
In the ever-evolving hair care industry, understanding consumer behaviour is crucial for brands and retailers to remain…
How can brands and retailers prepare for the Euros and the Olympics?
As brands and shoppers get ready for summer 2024, excitement is building around two major events: the…
Retail Insights for Spring 2024
In light of the Spark Emotions’ Mood of the Nation report for April 2024, there’s valuable foresight…
How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
The shift to thrift as reseller marketplaces are set to soar in 2022
Today’s generation are massive consumers, but their purchasing decisions are more eco-conscious and sustainable than ever. This…
How is the UK feeling about April 2022?
At Spark Emotions, every month we understand how the UK is feeling through our Mood of the…
Flexible working arrangements have changed consumer behaviour forever
The Covid-19 pandemic brought with it many changes, but none have been as widely embraced and internalized…
How is the UK is feeling in February 2022
Unlike last February, when the UK was in lockdown, this year UK adults are able to celebrate…
How the UK is feeling about Halloween 2021?
Since 2013, estimated Halloween spending across the UK has risen steadily, averaging at £474 million by 2019….
