Why choosing the right market research agency is so important
Choosing the right market research agency is vital for businesses. It enables them to make informed decisions,…
in-store research
How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
Experiential retail – how retailers are wooing shoppers back to in-store
Technology is changing the way we shop; it’s never been easier to search for something we want…
How brands are preparing in advance of the new HFSS legislation
After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…
Are electronic shelf labels a sustainable solution to waste?
The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…
How to support the accelerating sustainability requirements of consumers
The need for sustainability in how we shop, where we shop and what we buy is growing….
Convenience without compromise – a new age of ready meals
Since the invention of the ready meal by US company Swanson’s in the 1950’s, where Gerry Thomas…
Why are gondola ends so important?
It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…
3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
The importance of touch for shoppers
Vision has been one of the most studied scientific areas in the history of consumer psychology. However,…
