Flexible working arrangements have changed consumer behaviour forever
The Covid-19 pandemic brought with it many changes, but none have been as widely embraced and internalized…
coronavirus
How the UK is really feeling about the coronavirus pandemic
At Spark Emotions, we wanted to truly understand how people in the UK are feeling about the…
Younger adults are eager to visit businesses
With the UK economy restarting after lockdown, we wanted to understand which age group was most eager…
The pandemic has changed convenience shopping behaviour
The coronavirus pandemic has had a huge impact on the way people shop, especially for convenience shoppers….
The Grocer – How to make supermarket shopping feel safer and more normal
In June, Lee Harrison, Managing Director at Spark Emotions spoke to The Grocer about how supermarkets can…
White Paper download – Help for businesses during Covid-19: Understanding customers
Spark Emotions latest white paper, which aims to help understand how Covid-19 has affected behaviour and how…
COVID-19: learning from academia – the importance of visual triggers
Currently, there is a disproportionate amount of negative messaging in-store. From social distancing measures, to purchase limits,…
Covid-19: learning from academia – social distancing in shops
Let’s look at how we can most effectively encourage shoppers to keep their distance in-store. What can…
Challenges of Covid-19 for retailers, how are supermarkets coping?
Retailers are facing new and uncertain times and have so far done a great job feeding the…
Understanding the emotional impact COVID-19 is having on supermarket shoppers
We all know how COVID-19 has impacted our own lives, but at Spark Emotions, we wanted to…
