How is the UK feeling about April 2022?
At Spark Emotions, every month we understand how the UK is feeling through our Mood of the…
Consumer insights
Spark Emotions becomes an ESOMAR member
Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…
Flexible working arrangements have changed consumer behaviour forever
The Covid-19 pandemic brought with it many changes, but none have been as widely embraced and internalized…
The alcohol industry will see a shift towards NoLo options in 2022
Alcohol-free and low alcohol (NoLo) drinks are becoming more and more popular, especially among the young, sober-conscious…
How is the UK is feeling in March 2022?
Unlike last March, when the UK was in lockdown, this year UK adults are able to celebrate…
How is the UK is feeling in February 2022
Unlike last February, when the UK was in lockdown, this year UK adults are able to celebrate…
Why are we drawn to faces on Point of Sale?
Words are responsible for only a small part of communication but the entire is story is not…
The future looks frozen: exploring the benefits and growth of the frozen food category
In a world where ‘fresh in best’, the frozen food category has frequently fallen under the stigma…
So, which FSDU actually worked best?
Hopefully, we can all agree, a Free-Standing Display Unit (FSDU) in-store isn’t just there to sell products….
Why are gondola ends so important?
It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…
