How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
Consumer emotions
How consumer psychology can help people reduce their energy bills
This winter, gas and electricity prices have skyrocketed, going up by 54%, and many UK adults are…
Why do shoppers turn to small luxuries when finances are tight? The lipstick effect
2022 has been a financially hard year for many UK adults. In our October Mood of the…
How to create a great Christmas Advert in 2021?
There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…
What impact will the contactless spending limit increase to £100 in the UK have?
In 2007, contactless card payments were introduced, with a mere £10 limit. This new way of spending…
Why are we drawn to faces on Point of Sale?
Words are responsible for only a small part of communication but the entire is story is not…
What is ‘Sludge’
Sludge refers to subtle manipulation that encourages or prompts people to act in a way that is…
How the UK is feeling about Halloween 2021?
Since 2013, estimated Halloween spending across the UK has risen steadily, averaging at £474 million by 2019….
The Psychology of panic buying that led to fuel shortages in the UK
Beginning at the end of September and continuing into the start of October 2021, it was not…
Why are gondola ends so important?
It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…
