The growth of the Vitamins and Immunity category in the wake of the Pandemic
In recent years, we have seen a steady increase of people taking more of an active stance…
Confusion, education, and conversion in the consumer healthcare category
As categories go, healthcare can be a minefield to shop. Not only are we hit with the…
Was the Hilltop Honey rebrand more memorable?
When we asked our LinkedIn network which Hilltop Honey pack they found most memorable, an overwhelming 71%…
How COVID-19 has evolved the role of the Pharmacist
Medical advice is something that has long been trusted and accepted as gospel, and therefore the Pharmacist…
How the nation is feeling about April 2021?
At Spark Emotions, we created our Mood of the Nation to truly understand how people are feeling…
How will a paper bottle impact Coca Cola’s distinctive assets?
Coca Cola was ranked the world’s biggest plastic polluter of 2020 by Break Free from Plastic, coming…
How to maximise your value messaging in store
Whilst value messaging can be instrumental in increasing product engagement and sales in store, if executed poorly,…
How the nation is truly feeling about March 2021?
At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…
How the nation is truly feeling about February 2021?
At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…
Why focus groups don’t work
Many believe that asking lots of people questions, or asking a smaller group of people more in-depth…
