What is ‘Sludge’
Sludge refers to subtle manipulation that encourages or prompts people to act in a way that is…
The future looks frozen: exploring the benefits and growth of the frozen food category
In a world where ‘fresh in best’, the frozen food category has frequently fallen under the stigma…
How the UK is feeling about Halloween 2021?
Since 2013, estimated Halloween spending across the UK has risen steadily, averaging at £474 million by 2019….
The Psychology of panic buying that led to fuel shortages in the UK
Beginning at the end of September and continuing into the start of October 2021, it was not…
Eco-labelling – A new way to display the environmental impact of food
The food industry alone is responsible for 40% of greenhouse gas emissions and The Intergovernmental Panel on…
The monumental impact of TikTok in just under 5 years
The possibility of you, dear reader, not having heard of TikTok is mathematically zero. Whether you first…
Understanding the different shopping habits between generations
In our July Mood of the Nation report, we found that Baby Boomers and older (57 years…
So, which FSDU actually worked best?
Hopefully, we can all agree, a Free-Standing Display Unit (FSDU) in-store isn’t just there to sell products….
Convenience without compromise – a new age of ready meals
Since the invention of the ready meal by US company Swanson’s in the 1950’s, where Gerry Thomas…
Why are gondola ends so important?
It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…
