What is prospect theory?
Prospect theory is a behavioural model that shows how people decide between alternatives that involve risk and…
What is perceptual fluency?
Perceptual fluency contributes to the experience of familiarity when fluent mental processing is experienced. Repeating the presentation…
What is loss aversion?
Loss aversion refers to people’s tendency to prefer avoiding losses to acquiring equivalent gains: it is better…
My experience of academia and market research
At Spark, we work alongside Bangor University (check out the School of Psychology here) and I wanted…
What is System one and System two
Have you ever been driving or doing your supermarket shop and after the event realise you did…
