Quantifying emotion – The Spark Emotional Wheel
The ability to measure the emotions that shoppers and consumers are feeling, and being able to react accordingly…
What is overchoice effect (paradox of choice)?
When deciding on what to buy, we’re often met with a vast selection of products, whether it’s…
Why cryptocurrencies are growing in the gaming and betting industry
Whilst words like cryptocurrencies and blockchain may still not mean much to the majority of people, ‘Crypto’…
How the nation is truly feeling in July 2020
July 2020 is going to be very different to recent years, the COVID-19 pandemic has had a…
COVID-19: learning from academia – Shopping moods
Learning from academia is a crucial element of our research and in this article, we talk about…
What is mood repair motivation?
Learning from academia is a crucial element of our research and in this article, we talk about…
White Paper download – Help for businesses during Covid-19: Understanding customers
Spark Emotions latest white paper, which aims to help understand how Covid-19 has affected behaviour and how…
COVID-19: learning from academia – the importance of visual triggers
Currently, there is a disproportionate amount of negative messaging in-store. From social distancing measures, to purchase limits,…
Covid-19: learning from academia – social distancing in shops
Let’s look at how we can most effectively encourage shoppers to keep their distance in-store. What can…
What is the implicit memory effect?
Implicit memory is sometimes referred to as unconscious memory or automatic memory. Implicit memory uses past experiences…
