3 Social Selling tactics and why they work from a psychological perspective
At Spark Emotions, we strive to understand the reasons behind why people behave as they do. In…
How the nation is truly feeling in November 2020
November 2020 is going to be very different from previous years. The COVID-19 pandemic has had a…
Understanding forecourt shoppers – Pay at Pump Vs going instore
Spark Emotions is a specialist market research agency and we are experts in understanding shoppers. We are…
Online shopping – what makes a great website?
The popularity of online shopping has been growing at a remarkable rate and has now become commonplace…
What is Dr Fogg’s behavioural model?
Dr Fogg’s behavioural model was established around the concept that everyone relies on 3 basic elements: Motivation,…
What is delayed gratification?
Delayed gratification refers to the act of resisting the impulse to take an immediately available reward in…
What is duration neglect
Duration neglect is the psychological principle that the length of an experience has little effect on the…
Understanding forecourt shoppers’ emotions to create a positive experience
Throughout this year we have seen shopping behaviour change significantly. Whether that is more people shopping online…
What is the Peak-End rule
The Peak-End rule is a cognitive bias that impacts how people remember past events. It is very…
How the fitness industry has moved online
Ever since the pandemic, there has been a mass shift of the fitness industry moving online. When…
