The monumental impact of TikTok in just under 5 years
The possibility of you, dear reader, not having heard of TikTok is mathematically zero. Whether you first…
Industry expertise
3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
Packaging trends in 2021 and beyond
Just as products and consumables have adapted and evolved over time, so too has the packaging in…
What we learnt at Nudgestock 2021
This years Nudgestock had a vast array of speakers including heavyweights in the world of behavioural science…
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
Why bricks and mortar stores still matter and the role they play in an omnichannel world
It’s an often-repeated observation, but the pandemic has accelerated a lot of changes in our everyday lives….
Embarrassment: Giving healthcare shoppers confidence to make their own decisions in store
We’ve all been there. Trying to shop when we’re feeling ill. Making that desperate attempt to find…
The growth of the Vitamins and Immunity category in the wake of the Pandemic
In recent years, we have seen a steady increase of people taking more of an active stance…
Confusion, education, and conversion in the consumer healthcare category
As categories go, healthcare can be a minefield to shop. Not only are we hit with the…
How COVID-19 has evolved the role of the Pharmacist
Medical advice is something that has long been trusted and accepted as gospel, and therefore the Pharmacist…
