How will the UK be celebarating New Year?
Traditionally, New Year’s Eve is a day where large crowds of people get together to mark the…
Trends and foresight
How the UK will be behaving at Christmas
At Spark Emotions, we conduct our monthly Mood of the Nation study into how people are feeling…
How the nation is truly feeling about December 2020?
At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…
What happened during Black Friday 2020 in the UK
Black Friday has been a polarising event in the UK over years gone by. Our November Mood…
How coming out of lockdown will affect Christmas shopping behaviour
With only a month left until Christmas day and the UK still in lockdown, this year’s Christmas…
What is driving people to the High Street after a national lockdown?
As we edge closer to the end of the second national lockdown in England, we wanted to…
How the UK is really feeling about the coronavirus pandemic
At Spark Emotions, we wanted to truly understand how people in the UK are feeling about the…
How the nation is truly feeling in November 2020
November 2020 is going to be very different from previous years. The COVID-19 pandemic has had a…
How the UK will celebrate Bonfire Night during a pandemic
2020 has been a very different year from the rest. As we move out of the summer…
How the nation is truly feeling in October 2020
October 2020 is going to be very different from previous years. The COVID-19 pandemic has had a…
