What’s the difference – shopper vs consumer?
The person who shops for/buys products is not always the same person who uses that product, unless…
Online research
The monumental impact of TikTok in just under 5 years
The possibility of you, dear reader, not having heard of TikTok is mathematically zero. Whether you first…
Using memorability and emotion to improve search engine optimisation
The price comparison market has been extremely competitive for many years and a very difficult market to…
2 simple ways to drive more website sales
A common question we are asked by our clients is how do they drive more website sales….
Why do businesses overlook online shoppers aged 50+
Thinking about who an online shopper is, you build the perception of it being someone from a…
3 Social Selling tactics and why they work from a psychological perspective
At Spark Emotions, we strive to understand the reasons behind why people behave as they do. In…
Online shopping – what makes a great website?
The popularity of online shopping has been growing at a remarkable rate and has now become commonplace…
How the fitness industry has moved online
Ever since the pandemic, there has been a mass shift of the fitness industry moving online. When…
How do shoppers purchase products online?
At Spark Emotions, we specialise in getting to a deep understanding of why people behave as they…
Optimising your consumers’ online journey
The rapid rise of online The retail landscape is consistently changing and evolving. The rise of the…
