Why do brands use characters to help drive engagement and does it work?
Some brands become memorable through jingles, catchphrases, logos or designs, and others find brand mascots or characters…
Distinctive assets
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
Was the Hilltop Honey rebrand more memorable?
When we asked our LinkedIn network which Hilltop Honey pack they found most memorable, an overwhelming 71%…
