Optimising your consumers’ online journey
The rapid rise of online The retail landscape is consistently changing and evolving. The rise of the…
Author: spark
How the nation is truly feeling in September 2020
September 2020 is going to be very different to previous years. The COVID-19 pandemic has had a…
The effects of the pandemic on impulse shopping
What is buying on impulse? – Impulse buying is defined as an unplanned purchase of a product…
What is peripheral vision?
Peripheral vision is what you see around what you are focussing in on, this means when you…
What is response effort?
Response effort is where a person will consider the level of effort they must sacrifice in order…
Will the UK Eat Out to Help Out?
A 2019 CGA report stated that the average UK adult went out to eat 63 times a…
The UK is feeling Reckless about entertaining at home
The ability to measure the emotions that shoppers and consumers are feeling and being able to react…
How the nation is truly feeling in August 2020
August 2020 is going to be very different to previous years. The COVID-19 pandemic has had a…
The UK is expecting to spend less in July 2020 than in 2019
The COVID-19 pandemic has had a well-documented impact on the UK economy, in June it was reported…
The Grocer – How to make supermarket shopping feel safer and more normal
In June, Lee Harrison, Managing Director at Spark Emotions spoke to The Grocer about how supermarkets can…
