Why focus groups don’t work
Many believe that asking lots of people questions, or asking a smaller group of people more in-depth…
Month: January 2021
We asked shoppers to describe sustainability, here’s what we found out
The endless destruction and devastation caused by rising temperatures and ever more frequent extreme weather events has…
Shopping habits have changed, what is the impact at shelf?
When I was asked to write a piece on some of the changes to shopping habits around…
Did our LinkedIn network prefer the new Burger King logo?
We asked our LinkedIn network which logo they preferred by Burger King, the new retro design or…
