Why are we drawn to faces on Point of Sale?
Words are responsible for only a small part of communication but the entire is story is not…
psychology
What we learnt at Nudgestock 2021
This years Nudgestock had a vast array of speakers including heavyweights in the world of behavioural science…
What is Dr Fogg’s behavioural model?
Dr Fogg’s behavioural model was established around the concept that everyone relies on 3 basic elements: Motivation,…
What is delayed gratification?
Delayed gratification refers to the act of resisting the impulse to take an immediately available reward in…
Quantifying emotion – The Spark Emotional Wheel
The ability to measure the emotions that shoppers and consumers are feeling, and being able to react accordingly…
Why cryptocurrencies are growing in the gaming and betting industry
Whilst words like cryptocurrencies and blockchain may still not mean much to the majority of people, ‘Crypto’…
