How the nation is truly feeling in August 2020
August 2020 is going to be very different to previous years. The COVID-19 pandemic has had a…
consumer psychology
The UK is expecting to spend less in July 2020 than in 2019
The COVID-19 pandemic has had a well-documented impact on the UK economy, in June it was reported…
The Grocer – How to make supermarket shopping feel safer and more normal
In June, Lee Harrison, Managing Director at Spark Emotions spoke to The Grocer about how supermarkets can…
The power of free to play (F2P)
Free to play games are fast becoming one of the dominant forms of online gaming across mobile,…
How UK parents are feeling about school holidays
One of the most succinct ways to gauge someone’s thoughts and feelings is to ask them to…
1 in 10 shoppers are not wearing any PPE, or following hygiene procedures when grocery shopping
With Coronavirus dominating the news, I’ve found it hard to sift through the headlines to find out…
Quantifying emotion – The Spark Emotional Wheel
The ability to measure the emotions that shoppers and consumers are feeling, and being able to react accordingly…
What is overchoice effect (paradox of choice)?
When deciding on what to buy, we’re often met with a vast selection of products, whether it’s…
COVID-19: learning from academia – Shopping moods
Learning from academia is a crucial element of our research and in this article, we talk about…
What is mood repair motivation?
Learning from academia is a crucial element of our research and in this article, we talk about…
