We asked shoppers to describe sustainability, here’s what we found out
The endless destruction and devastation caused by rising temperatures and ever more frequent extreme weather events has…
consumer psychology
Using memorability and emotion to improve search engine optimisation
The price comparison market has been extremely competitive for many years and a very difficult market to…
How to create a great Christmas advert
There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…
What is Cognitive Dissonance
First explored by Leon Festinger in the 1950’s, cognitive dissonance refers to the mental conflict we experience when…
How the UK is really feeling about the coronavirus pandemic
At Spark Emotions, we wanted to truly understand how people in the UK are feeling about the…
3 Social Selling tactics and why they work from a psychological perspective
At Spark Emotions, we strive to understand the reasons behind why people behave as they do. In…
Understanding forecourt shoppers – Pay at Pump Vs going instore
Spark Emotions is a specialist market research agency and we are experts in understanding shoppers. We are…
Online shopping – what makes a great website?
The popularity of online shopping has been growing at a remarkable rate and has now become commonplace…
What is Dr Fogg’s behavioural model?
Dr Fogg’s behavioural model was established around the concept that everyone relies on 3 basic elements: Motivation,…
What is delayed gratification?
Delayed gratification refers to the act of resisting the impulse to take an immediately available reward in…
