How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
consumer psychology
How consumer psychology can help people reduce their energy bills
This winter, gas and electricity prices have skyrocketed, going up by 54%, and many UK adults are…
Should brands use price-marked packs?
For those that don’t know, price-marked packs are when a price is printed directly onto the packaging…
Why do shoppers turn to small luxuries when finances are tight? The lipstick effect
2022 has been a financially hard year for many UK adults. In our October Mood of the…
What’s the difference – shopper vs consumer?
The person who shops for/buys products is not always the same person who uses that product, unless…
How brands are preparing in advance of the new HFSS legislation
After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…
Are electronic shelf labels a sustainable solution to waste?
The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…
Spark Emotions becomes an ESOMAR member
Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…
How is the UK is feeling in February 2022
Unlike last February, when the UK was in lockdown, this year UK adults are able to celebrate…
How to create a great Christmas Advert in 2021?
There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…
