Retail Insights for Spring 2024
In light of the Spark Emotions’ Mood of the Nation report for April 2024, there’s valuable foresight…
Consumer insights
How important is sustainability to shoppers and consumers?
For the past few years, sustainability has been a hot topic for businesses and consumers alike. Climate-related…
How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
How consumer psychology can help people reduce their energy bills
This winter, gas and electricity prices have skyrocketed, going up by 54%, and many UK adults are…
Why do shoppers turn to small luxuries when finances are tight? The lipstick effect
2022 has been a financially hard year for many UK adults. In our October Mood of the…
2022 is seeing the vegan and plant-based trend accelerate
Over the last few years, the plant-based trend has been growing at pace, with an increasing number…
What’s the difference – shopper vs consumer?
The person who shops for/buys products is not always the same person who uses that product, unless…
How brands are preparing in advance of the new HFSS legislation
After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…
Are electronic shelf labels a sustainable solution to waste?
The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…
How to support the accelerating sustainability requirements of consumers
The need for sustainability in how we shop, where we shop and what we buy is growing….
