What is driving people to the High Street after a national lockdown?
As we edge closer to the end of the second national lockdown in England, we wanted to…
Retail
How do shoppers purchase products online?
At Spark Emotions, we specialise in getting to a deep understanding of why people behave as they…
Covid-19: learning from academia – social distancing in shops
Let’s look at how we can most effectively encourage shoppers to keep their distance in-store. What can…
Challenges of Covid-19 for retailers, how are supermarkets coping?
Retailers are facing new and uncertain times and have so far done a great job feeding the…
Understanding the emotional impact COVID-19 is having on supermarket shoppers
We all know how COVID-19 has impacted our own lives, but at Spark Emotions, we wanted to…
How shopper behaviour is changing due to Covid-19
Like us all, over the past few weeks we have been reflecting on the impact that Covid-19…
