The effects of the pandemic on impulse shopping
What is buying on impulse? – Impulse buying is defined as an unplanned purchase of a product…
Industry expertise
Will the UK Eat Out to Help Out?
A 2019 CGA report stated that the average UK adult went out to eat 63 times a…
The Grocer – How to make supermarket shopping feel safer and more normal
In June, Lee Harrison, Managing Director at Spark Emotions spoke to The Grocer about how supermarkets can…
The power of free to play (F2P)
Free to play games are fast becoming one of the dominant forms of online gaming across mobile,…
Why cryptocurrencies are growing in the gaming and betting industry
Whilst words like cryptocurrencies and blockchain may still not mean much to the majority of people, ‘Crypto’…
Covid-19: learning from academia – social distancing in shops
Let’s look at how we can most effectively encourage shoppers to keep their distance in-store. What can…
Challenges of Covid-19 for retailers, how are supermarkets coping?
Retailers are facing new and uncertain times and have so far done a great job feeding the…
Understanding the emotional impact COVID-19 is having on supermarket shoppers
We all know how COVID-19 has impacted our own lives, but at Spark Emotions, we wanted to…
How shopper behaviour is changing due to Covid-19
Like us all, over the past few weeks we have been reflecting on the impact that Covid-19…
