How to maximise your value messaging in store
Whilst value messaging can be instrumental in increasing product engagement and sales in store, if executed poorly,…
Industry expertise
Shopping habits have changed, what is the impact at shelf?
When I was asked to write a piece on some of the changes to shopping habits around…
Experiential shoppers and the role of in-store
The standard measure of whether your product is doing well is whether it sells or not. But…
In-store research in the new ‘temporary’ normal
It’s fair to say that we haven’t done quite as much in-store research as we were expecting…
What is driving people to the High Street after a national lockdown?
As we edge closer to the end of the second national lockdown in England, we wanted to…
How electric vehicles will change the service station
Prime Minister, Boris Johnson, announced that the UK will ban the sales of new petrol and diesel…
Understanding forecourt shoppers – Pay at Pump Vs going instore
Spark Emotions is a specialist market research agency and we are experts in understanding shoppers. We are…
Understanding forecourt shoppers’ emotions to create a positive experience
Throughout this year we have seen shopping behaviour change significantly. Whether that is more people shopping online…
How do shoppers purchase products online?
At Spark Emotions, we specialise in getting to a deep understanding of why people behave as they…
The pandemic has changed convenience shopping behaviour
The coronavirus pandemic has had a huge impact on the way people shop, especially for convenience shoppers….
