Understanding forecourt shoppers’ emotions to create a positive experience
Throughout this year we have seen shopping behaviour change significantly. Whether that is more people shopping online…
Convenience
The pandemic has changed convenience shopping behaviour
The coronavirus pandemic has had a huge impact on the way people shop, especially for convenience shoppers….
The effects of the pandemic on impulse shopping
What is buying on impulse? – Impulse buying is defined as an unplanned purchase of a product…
